Interactive experience and also learn about the history of Heineken. Gift shop is full of nice souvenirs I haven't seen anywhere else. Employees are enthusiastic and helpful.

Nice your!! The facility is nice and a brief history is provided along the way. There's some interactive trivia, games and a simulation. Of course a tasting and you're provided with two coins for beer in the bar at the end. I only wish, there was a bit more depth about the brewing process. The bar is almost a club feel with loud music and lots of beer flowing. The bartenders were fun and there's also an opportunity to do a proper beer pour.

Best brewery tour ever. I feel like I can make my own beer now lol. The tour was very interactive and the staff were so informative and social with us. They really like their job and it seems like Heineken really looked out for their workers from day one. Love that it has remained a family brand and they are committed to a quality product and marketing. There were games to play and freebies along the tour with great photo opportunities. I went on a Monday at 11 and it was nice and empty and quiet.

I'd say that the Heineken Experience is worth a visit when in Amsterdam. We chose the Heineken tour + rooftop tour for €29, 95. While there were some parts that I thought were a little cheesy, the rest was informative. You can also design your own label but the number of characters is very limited. We did not enjoy the rooftop experience so I would recommend just doing the tour. "There is always something happening around a beer" - Freddy Heineken

This was one of my favorite "wholesome" activities and experiences in Amsterdam. I highly recommend splurging for the VIP tour as you get access to behind the scenes beers and an overall amazing tour! The tour guide was friendly and entertaining as well as knowledgeable. Definitely recommend coming here with some friend and enjoying some brews!

Thought it was pretty fun! We did not order tickets in advance and just walked in to buy tickets. It was about 445 on a Saturday and they only had 545pm + timeslots, rooftop was sold out. Appreciated the check in desk- we had a ton of shopping bags and coats, so it was nice to drop off at no extra charge. Tour was crammed as maybe 80ish people were in it at a time. But near the end it became a bit more spaced out. TONS of steep tiny Amsterdamian stairs.. just an FYI. Was self guided yet there were hosts basically reaching the tour paragraphs out loud, but it was hard to hear. You couldnt really do an "audio" tour unless you brought headphones for your own device, which no one had. Some people were playing the audio tour clips on speakerphone in their language, which was distracting. I just read it via close caption option. Near the end you get a small taster then the roudy party started at the bar where you exchange your two plastic tokens for beers. Floor was very sticky lol, but bartenders were nice and served fast. Pro tip: Once you're ABOUT to exit the entire tour there is one more optional customizable machine. It's for wooden coasters or a bottle opener. Had we known, we would have skipped the customer bottle, but it was still a cute souvenir.

A trip to Amsterdam is incomplete without the Heineken Experience since it's the birthplace of the popular beer. If you don't drink alcohol, then this wouldn't really make sense for you but for the everyone else, it's a lot of fun and it even comes with two free beers! Purchase your timed tour tickets online ahead of time! Right before your tour starts, there are some bathrooms, free tap water, and free lockers to drop off your belongings. Each person gets two beer tokens to use at the end so don't lose them! As you go through the tour, there will be some opportunities to earn more tokens through trivia questions and even a beer pouring competition. The tour guides speak English and were very knowledgeable about the history and beer-making process. There are interactive exhibits, photo booths, and a show with very cool visuals. You can also purchase a beer bottle with your choice of engravement! At the end, you can trade your tokens for different types of Heineken beers. We were lucky to receive extra tokens from other visitors because they couldn't or didn't want to use up theirs. Definitely got a little buzzed! Like any bar/pub with a lot of foot traffic, the floors are extremely sticky here too. Really fun, especially with our large group of friends! It took us about two hours to complete the tour, which includes the time we spent at the end drinking. I would recommend if you've never experienced this tour but it's probably a one-and-done kind of thing. Beers are definitely cheaper in regular bars!

I was reluctant to go to this attraction, as I am not a beer drinker. However, when some fellow non beer drinkers told me they enjoyed the "experience", I put it on our itinerary. We made reservations online on the same day we visited. This is not just a tour of an old beer factory, but a multi-media experience. Your ticket includes two beers at the end of the tour. I recommend adding the rooftop option where you can get another beer or a beer cocktail. There are several options for cocktails and they were delicious.